Airport Authority of India (AAI) has taken an initiative to allocate space to Self Help Groups (SHGs) at its airports for selling/showcasing the self-made products of their region under the ‘AVSAR scheme’.
The objective of the AVSAR scheme (Airport as Venue for Skilled Artisans Of the Region: AVSAR) is to encourage the talents of women, artisans and craftsmen and provide them right opportunities.
Under this scheme, an area of 100-200 square feet has been earmarked at each AAI operated airport. The space is being allotted to the self- help groups, turn on turn basis, for a duration of 15 days.
The initiative will provide huge visibility to SHGs and prepare them to promote/market their products to the wider spectrum, reaching out to the larger population.
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